钱程
2025-12中国人民大学新闻学院副教授。悉尼大学商学院研究生毕业，获博士学位。主要研究方向为传媒经济学、传媒经营与管理。在教学中，钱程副教授主讲“传媒经营与管理”“整合营销传播”等课程。
科研成果：
（1）专著
[1] 2026，《整合营销传播》（主编），中国人民大学出版社；
[2] 2024，《不对称信息下的采购管理决策优化与机制设计研究》，经济管理出版社；
[3] 2023，《物流与供应链管理》（参编），中国人民大学出版社；
[4] 2023，《市场营销》（参编），中国人民大学出版社。
（2）论文
[1] 钱程，谢炜铮，韩晓宁. 2024. 知识产权并购事件对传媒上市公司绩效的影响及其作用机制——对2010-2022年中国A股市场的实证研究.《新闻与传播研究》, 12, 85-100。
[2] 贾晓菁, 谢炜铮, 钱程*. 2024. 媒体监督下政府与规模养殖企业的污染治理策略——基于SD演化博弈模型.《管理评论》, 36(10), 238-250。
[3] 于亢亢, 赵华, 钱程*, 高健. 2018. 环境态度及其与环境行为关系的文献评述与元分析. 《环境科学研究》, 31(6), 1000-1009。
[4] Qian, C., Z. Li, Q. Fu. 2026. Managing inventory and financing decisions under ambiguity. Omega, 140, 103460.
[5] Yu, K.K., C. Qian*, P. Castka, Q. Huang, Q. Lin. 2025. Is pursuing multiple certifications beneficial for firms? A firm risk perspective. International Journal of Production Economics, doi: 10.1016/j.ijpe.2025.109753.
[6] Yu, K.K., S. Hou, C. Qian*, L. Zhang. 2024. CEO attention and sustainable development: An analysis of its influence on firm’s sustainability orientation. Sustainable Development, 32(4), 4042-4056.
[7] Qian, C., K.K. Yu, N. Chen, W. Shen, S. Hou, Y. Lei. 2023. When to adopt a new process management standard? An organizational learning perspective. International Journal of Production Economics, 263, 108939.
[8] Yu, K.K., J. Cadeaux, N.F., Luo, C. Qian. 2023. Process ambidexterity driven by environmental uncertainty: Balancing flexibility and routine. International Journal of Operations & Production Management, 43(12), 1976-2007.
[9] Yu, K.K., C. Qian, J.L. Chen. 2022. How does intelligent manufacturing reconcile the conflict between process standards and technological innovation? Journal of Engineering and Technology Management, 65, 101698.
[10] Li, E., C. Qian, J. Ryan, and D. Sun. 2022. Robust mechanism design and production structure for assembly systems with asymmetric cost information. European Journal of Operational Research, 301(2), 609-623.
[11] Yu, K.K., C. Qian*, L. Zhang. 2021. Understanding sustainable development flexibility: An information perspective. Business Strategy and the Environment, 30(4), 2173-2183.
[12] Qian, C., K.K. Yu, H.D. Gu. 2021. Flexibility mechanisms in a dynamic distribution network. Journal of Business and Industrial Marketing, 36(11), 2001-2012.
[13] Qian, C., K.K. Yu, J. Gao. 2021. Understanding environmental attitude and willingness-to-pay with an objective measure of attitude strength. Environment and Behavior, 53(2), 119-150.
[14] Qian, C., E. Anderson. 2020. Buyer’s optimal information revelation of the scoring rule in multiattribute procurement auctions. European Journal of Operational Research, 283(3), 1011-1025.
[15] Liu, X., C. Qian*, S. Wang. 2020. When do 3PLs initiate low-carbon supply chain integration? International Journal of Operations & Production Management, 40(9), 1367-1395.
[16] Qian, C., M. Chandrashekaran, K.K. Yu. 2015. Understanding the role of consumer heterogeneity in the formation of satisfaction uncertainty. Psychology & Marketing, 32(1), 78-93.
（3）项目
[1] 国家自然科学基金青年项目：稳中求进：基于有限成本信息的采购合同设计研究，主持；
[2] 教育部人文社科基金青年项目：多属性评分竞标中买方连续型信息披露决策建模与优化研究，主持；
[3] 内蒙古自治区哲学社会科学规划项目重点课题：内蒙古主流媒体推进中华民族共同体建设的传播路径研究，主持；
[4] 农业农村部软科学课题项目：区域公用品牌协同共建带动农产品加工业高质量发展的机制研究，主持。